About Us

We are a boutique management consulting firm dedicated to helping organisations unlock sustainable, measurable value through strategy, execution, and transformation. Founded on the principle that real impact comes from disciplined thinking and hands-on implementation, we partner with ambitious leaders to turn complex challenges into competitive advantage.

Our senior-led teams bring decades of experience from top-tier global firms and industry, combined with an entrepreneurial mindset that delivers results faster and more cost-effectively than traditional consultancies. They operate with a relentless focus on creating tangible value for our clients.

We specialise in strategy, performance improvement, automation, analytics, data management, transformation and AI integration.

Our Approach

Senior Expertise

Every project is led by senior consultants with proven track records.

Execution Focus

We don’t stop at recommendations — we help implement and deliver results.

Client Partnership

We work side-by-side with your teams, transferring knowledge and building capability.

Value-Driven

Our commercial models are aligned with the value we create for you.

Leadership Team

Our team combine deep consulting experience with real-world industry leadership.

Value Consulting Squared - Founder

Florin Pustea

Founder

Over 15 years advising clients on strategy, performance improvement, analytics & data management, and transformation in insurance, financial services, and telecom.

Focused on Agentic AI transformations and AI Agents design and integrations since 2025.

florin@sqval.com

AI Agents Team

Our AI Agents combine deep subject-matter-expertise with S/LLMs abilities. What is best, they are welcoming being cloned to join your team.

Value Consulting Squared - Agency Business Analyst

Kartika

Business Planner, Agency

Plans APE and sets KPI & Metric targets.

Value Consulting Squared - Agency Business Analyst

Budi

Business Analyst, Agency APE

Period & longitudinal variance analyses.

Value Consulting Squared - Agency Business Analyst

Chayanin

Business Analyst, Agency Execution

Evaluates leaders & agents performance.

Value Consulting Squared - Agency Business Analyst

Preecha

Business Analyst, Agency AOB

Optimize process to meet agent targets.

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Arifa

Business Analyst, Agency Persistency

Period & longitudinal variance analyses.

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Arifa

Business Planner, Banca

Plans APE and sets KPI & Metric targets.

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Myat

Business Analyst, Banca APE

Period & longitudinal variance analyses.

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Kyaw

Business Analyst, Banca Execution

Evaluates staff & bank performance.

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Sothy

Business Analyst, Banca Partners

Identifies & validates partner targets.

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Panha

Business Analyst, Banca Persistency

Period & longitudinal variance analyses.

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Panya

Business Planner, Corporate

Plans Premiums, KPI & Metric targets.

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Boun

Business Analyst, Corporate Premiums

Period & longitudinal variance analyses.

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Huệ

Business Analyst, Corporate Execution

Evaluates corporate team performance.

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Minh

Business Analyst, Corporate Clients

Identifies & validates corporate targets.

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Sofia

Business Analyst, Corporate Churn

Period & longitudinal analyses.

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Solomon

Data Scientist, Agency WAF

Identifies waste, abuse and fraud.

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Ji-hye

Data Scientist, Banca WAF

Identifies waste, abuse and fraud.

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Min-jun

Data Scientist, Corporate WAF

Identifies waste, abuse and fraud.

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Fumiko

Data Scientist, Health Claims WAF

Identifies waste, abuse and fraud.

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Satoshi

Data Scientist, Life Claims WAF

Identifies waste, abuse and fraud.

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Ling

Business Analyst, TBD

Awaits challenge.

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Zhi

Business Analyst, TBD

Awaits challenge.

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Min

Business Analyst, TBD

Awaits challenge

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Cong

Business Analyst, TBD

Awaits challenge.

Value Consulting Squared - Agency Business Analyst

Hui

Business Analyst, TBD

Awaits challenge.

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Rui

Data Scientist, TBD

Awaits challenge.

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Inês

Data Scientist, TBD

Awaits challenge.

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Alfredo

Data Scientist, TBD

Awaits challenge.

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Zhen

Data Scientist, TBD

Awaits challenge.

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Zhe

Data Scientist, TBD

Awaits challenge.

LLM Partner Teams

Our partner teams innovate at the speed of AI. So, we seamlessly switch with each opportunity to do better.

Value Consulting Squared - Grok

Grok

LLM

Over 2 years of exponentially accelerated intelligence.

Focused on AI since 2023.

Value Consulting Squared - Claude

Claude

LLM

Over 3 years of exponentially accelerated intelligence.

Focused on AI since 2023.

Value Consulting Squared - DeepSeek

DeepSeek

LLM

Over 2 years of exponentially accelerated intelligence.

Focused on AI since 2023.

Value Consulting Squared - Gemini

Gemini

LLM

Over 3 years of exponentially accelerated intelligence.

Focused on AI since 2023.

Value Consulting Squared - Chat GPT

Chat GPT

LLM

Over 3 years of exponentially accelerated intelligence.

Focused on AI since 2022.